AI that wins the long solar sale for local installers

ServiceHarness is an AI Chief Revenue Officer for solar companies. Ten AI agents keep every open proposal warm across the months-long research cycle, ask for Google reviews at commissioning, publish cost and incentive pages for your towns, track whether ChatGPT and Google AI recommend you and fix why not, work installed customers for referrals and battery add-ons, and court roofer and electrician partners. Every message waits for your approval.

Not on ad budget, on proof and presence. National operations win by occupying every research touchpoint; local installers win when their genuine advantages, real installed roofs, real reviews, real local production data, are visible at those same touchpoints. The agents publish that proof where Google and AI assistants read it, and keep your follow-up as persistent as any call center's, with better credibility.

Patient and useful, never pushy. Unlike an electrician's customers, who buy again and again, a solar buyer makes one big decision slowly, so each touch has to earn its place: an incentive deadline, production data from a similar local roof, a financing update. The Follow-up Agent drafts that cadence across the whole cycle in your voice, and you approve every message.

Plans start at $60/month (Starter), with Growth at $100/month and Scale at $200/month. Chat with your AI CRO is unlimited and free on every plan. No setup fee, no contract, and you can grade your business free before signing up.

The same coverage with people (part-time marketing coordinator, local SEO retainer, review service, content writer, follow-up help) runs $5,500–$10,500 a month at market rates. At the $60 entry plan that's $5,440–$10,440 kept monthly, about $65,000–$125,000 a year.

Assistants recommend the companies best documented in the sources they trust, which is why our Cranford, NJ audit saw sales-driven operations named over every ranked local installer, including one with 209 reviews. The counter is documentation: consistent profiles, deep reviews, and pages that plainly answer cost and incentive questions for your towns. ServiceHarness tracks the real answers weekly and builds exactly that.

It includes one: contacts, proposals and installs live in it, but it fills itself and knows when to reach out. The proposal entering week six gets its useful check-in, the commissioned system gets its review ask, the customer with a year-old install gets the battery conversation, each drafted for your one-tap approval.

It helps more in solar than most trades, because buyers research so heavily, but you can start without one: only 20% of the 1,473 licensed contractors we analyzed have a working site. The agents begin with your Google profile, reviews and proposal follow-up, and the Content and SEO agents build the cost and incentive pages when you're ready.

GEO, generative engine optimization, is making sure AI assistants name your company when homeowners ask who should install their panels. It matters most in solar because the research cycle is long and the first recommendation frames it. ServiceHarness asks the real questions weekly across ChatGPT, Google AI, Perplexity and Claude, records who gets named, and closes the gaps.

Solar spreads street by street: neighbors watch the install and ask who did it. The Referral Agent makes that reliable instead of lucky, asking for the introduction while the panels are still new, offering a simple way to pass your name along, and checking back when the first full production month gives the customer something to brag about.

No. Every proposal follow-up, review request, referral ask and partner introduction is drafted and queued for your approval first. You can let trusted message types flow automatically, but the default is you see everything before it sends.