AI that wins your roofing company the research phase

ServiceHarness is an AI Chief Revenue Officer for roofers. Ten AI agents chase every open estimate until it signs, ask for Google reviews after every job, track whether ChatGPT and Google AI recommend you and fix why not, publish the town and cost pages homeowners research, work past customers for referrals, court the realtors and adjusters who touch roof decisions, and follow invoices to the finish. Every message waits for your approval.

Replacement leads come out of the research phase: the map pack, the AI answers homeowners ask first, and the review profile that survives a three-bid comparison. Owning those surfaces, plus disciplined follow-up on every estimate you already gave, is how the calendar fills. All of it is standing work the agents run weekly.

Plans start at $60/month (Starter), with Growth at $100/month and Scale at $200/month. Chat with your AI CRO is unlimited and free on every plan. No setup fee, no contract, and you can grade your business free before signing up.

The same coverage with people (part-time marketing coordinator, local SEO retainer, review service, content writer, follow-up help) runs $5,500–$10,500 a month at market rates. At the $60 entry plan that's $5,440–$10,440 kept monthly, about $65,000–$125,000 a year, several replacements' worth of margin.

Assistants recommend the roofers that trusted sources document best: consistent directory profiles, a strong recent review stream, and website pages that plainly answer cost, material and town questions. ServiceHarness asks the real questions weekly, shows exactly who gets named instead of you, and its Content and SEO agents build what's missing.

Because the research phase happens on surfaces reviews alone don't cover. Our case study proves it: a 5.0-star, 115-review roofer ranked #3 on Google was still named in only one of two AI answers, because its 3/100 website gave assistants nothing to quote. Great work wins the bid you're in; documentation decides which bids you're in.

In the 26 live packs we measured, ranked businesses carried a median of 41 reviews, 97% listed hours, and pack leaders held 10+ photos with a median of 67 reviews. The pack rewards continuously maintained profiles. The most common roofer gap is a strong profile that simply stopped being fed.

Storm weeks compress a year of research into days: searches spike, out-of-town crews flood in, and homeowners lean on Google and AI answers to find someone local and real. The standing work the agents do all year, reviews, town pages, AI visibility, fast follow-up, is exactly what makes you the trustworthy local answer when the spike hits.

It includes one: contacts, jobs and estimates live in it, but the agents work the book instead of waiting for you to. The aging $14,000 estimate gets chased, the finished job gets its review ask, the past customer gets the referral request, all drafted for your one-tap approval.

No. Every follow-up, review request and referral ask is drafted and queued for your approval first. You can approve message types you trust to flow automatically, but the default is you see everything before it sends.

No, only 20% of the 1,473 licensed contractors we analyzed have one, and our #3-ranked case study effectively doesn't either. The agents start with your Google profile, reviews and estimate follow-up. When you're ready to win the AI layer too, the Content and SEO agents build the documentation assistants read.

From ServiceHarness's own analysis of 1,473 licensed home-service contractors in Union County, New Jersey (July 2026): every website graded, 26 live map packs measured, and AI assistants asked real buyer questions with every answer recorded. Aggregates only; no individual business is identified.