AI that wins your insulation company the energy-math buyer

ServiceHarness is an AI Chief Revenue Officer for insulation contractors. Ten AI agents chase every open attic and spray foam quote with the rebate math attached, ask for Google reviews after jobs, court the HVAC and energy-audit partners who refer work, track whether ChatGPT and Google AI recommend you and fix why not, publish cost and rebate pages that rank, and chase unpaid invoices. Every message waits for your approval.

Attic jobs start as energy-bill pain: searches like "attic insulation cost" and questions typed into ChatGPT. Winning them takes showing up in those answers, publishing pages that state real costs and rebates, and following up every quote with the payback math while the bill still stings. Those are exactly the standing jobs the agents run between your crews' installs.

Plans start at $60/month (Starter), with Growth at $100/month and Scale at $200/month. Chat with your AI CRO is unlimited and free on every plan. No setup fee, no contract, and you can grade your business free before signing up.

The same coverage with people (part-time marketing coordinator, local SEO retainer, review service, content writer, follow-up help) runs $5,500–$10,500 a month at market rates. At the $60 entry plan that's $5,440–$10,440 kept monthly, about $65,000–$125,000 a year.

Assistants recommend the contractors that trusted sources document best: directory profiles, recent reviews, and pages that plainly answer cost, R-value and rebate questions for your towns. Our Union audit watched four documented contractors take the answer while a 1,027-review specialist went unnamed. ServiceHarness asks the real questions weekly, shows who is named instead of you, and builds the missing pieces.

Rebates shrink the out-of-pocket and shorten the payback, which is the whole buying decision. The contractor who puts the utility program numbers next to the quote makes saying yes easy; the one who quotes a bare price invites stalling. ServiceHarness attaches the math to every follow-up and publishes the rebate explainer pages homeowners and assistants actually read.

HVAC companies (an under-insulated house makes every system look undersized), home energy auditors whose reports recommend exactly what you sell, roofers already in the attic, and realtors with listings that need work before sale. The Partnerships Agent finds them in your towns, drafts the introduction, and keeps each relationship warm.

In the 26 live packs we measured, ranked businesses carried a median of 41 reviews, 97% listed hours, and leaders held 10+ photos with a median of 67 reviews. The live insulation field is thinner, a median of 25 reviews, so a maintained profile and steady review flow move you faster here than in most trades.

It includes one: customers, jobs and quotes live in it, but the difference is that the agents work the database instead of waiting for you to. The open quote gets its rebate-math follow-up, the finished attic gets its review ask, the aging invoice gets a nudge, all drafted for your approval.

No. Only 20% of the 1,473 licensed contractors we analyzed have one. The agents start where insulation work actually comes from: your Google profile, reviews, follow-up and partners. The Content and SEO agents make a website count when you're ready.

GEO, generative engine optimization, is making sure AI assistants name your company when homeowners ask who should insulate their attic. It's won with documentation in the sources assistants read: cost and rebate pages, directory profiles, steady reviews. ServiceHarness measures the live answers weekly and closes the gaps that keep even 1,000-review contractors invisible.

From ServiceHarness's own analysis of 1,473 licensed home-service contractors in Union County, New Jersey (July 2026): every website graded, 26 live map packs measured, and AI assistants asked real buyer questions with answers recorded. The Union insulation results were pulled live the same month. Aggregates only; the case study is anonymized.